Are you looking to boost your website’s ranking and keyword targeted traffic?
Want to make sure search engines understand what keyword you are trying to rank for?
By perfecting your On-Page SEO techniques, you will optimize individual website pages to give your page rankings a boost and gain more visibility in search engine results.
Read our guide for On-Page SEO Tips to Boost Page Rankings for your website or blog posts.
Plus, don’t forget to download the FREE Checklist: SEO Tips!
1: Title Tags
One of the most important tags on your page is the title tag. When users are searching for answers in Google, the title of the post is most likely to get their attention. Put your focus keyword as close to the beginning of the title as possible, and remember not to use more than 65 characters. Otherwise the title will get cut off and users won’t be able to read the full title.
Place variations of your keyword on your page, but remember to sound natural and don’t stuff your keyword everywhere. Search engines are smart and will pick up on spammy keyword stuffing.
Top Tip: Use CoSchedule’s free tool – Headline Analyzer to help you write better titles, make sure titles are the right length and see a preview of what your title will look like in search results.
2: Heading Tags
Heading tags in your post help tell search engines what your post is about. The main H1 heading tag should include your target keyword, and you should only have one main H1 tag per page. You can use multiple H2 – H6 tags within a post.
WordPress will automatically tag the title of your post as H1 tag.
Sub-headings using H2, H3, H4, H5 and H6 tags should use variations of your keyword and help enhance users experience by breaking up the text and making posts easier to skim and read through.
3: Meta Descriptions
A meta description is a short preview of the content when they click through to your page from search results. If you don’t specify a unique meta description, search engines will show copy from your web page instead.
Meta descriptions are like ads, and it is your chance to grab visitors attention and entice the user to click on your post.
Include your target keywords and use the Yoast plugin to help you so you don’t go over the recommended character limit which should be no more than 156 characters.
Top Tip: Check out this helpful article by Search Engine Watch on ‘How To Write Meta Descriptions for SEO (with good and bad examples)’.
4: Image Optimization
Adding images make your posts more visually appealing and helps to drive traffic from image search results.
Make sure your image has been optimized before uploading to your website by resizing your image accordingly and using Photoshop’s ‘Save for Web’ feature.
Save your image with the target keyword in the file name and in the alt-text. Remember that search engines cant ‘see’ your image, so it helps to put a good description of the image in the alt-text.
5: SEO-Friendly URL’s
Search engines prefers SEO-friendly URL’s. So instead of naming your page http://mydomain.com/index.php?post=47653; use short and concise URL’s to help tell search engines what your page is about.
Include your primary keyword in the URL, and always use hyphens (-) to separate words instead of underscores (_).
Top Tip: The shorter the URL, the better. Short URL’s are easier to share and create a better user experience. Ideally, use a URL structure like http://mydomain.com/post-name
Search engines prefer URL’s with less folders in between the root domain and the post.
So rather than having http://mydomain.com/folder1/folder2/post-name, try to limit the number of backslashes, as each backslash counts as another folder.
6: Mobile Responsive Websites
Is your website mobile responsive? If not, this is something to put on your priority checklist!
Responsive websites have the ability to resize and adapt to any screen size and give a consistent experience no matter what device it’s viewed from.
Over 50% of users are viewing websites and pages via a mobile device, so if your pages aren’t mobile friendly, you could be harming user experience, thus decreasing your page rankings.
Top Tip: Use Google’s Mobile Friendly Test tool to test how Google bots views your website on mobile devices.
7: Website Speed
In this day and age, we want results and we want them now. Your website speed is a crucial ranking factor and gives a positive user experience and increases engagement.
Nobody likes a slow website, in fact, if your pages aren’t loading in 3 seconds or less, users are likely to leave.
Here are some top tips to decrease site loading time:
• Use a fast website hosting provider
• Compress and optimize all images on your website. You can use WordPress plugins like WP Smush It
• Use a CDN (Content Delivery Network) like Cloudflare
• Deactivate or even better, delete all unused plugins
• Use a cache plugin. E.g WP Super Cache
Top Tip: If you would like to check your websites speed and performance, have a look at these free tools which will provide feedback and tips on specific factors to improve website speed.
8: Internal Links
Another factor to improve your search engine rankings is your link building strategy.
While external linking to authority websites is part of your off-page SEO strategy, internal linking will strengthen your keywords and encourage users to stay longer on your website by offering more relevant content and enhancing user experience.
Additional benefits to internal linking:
• Links to other posts help drive traffic to older posts
• Linking to other relevant posts helps to rank for your chosen keywords
• Links are great for Google to help them crawl through new content
Top Tip: Remember to include at least 2-4 links to other relevant pages within your blog posts for best practice.
9: Word Counts
When researching highly competitive keywords, look on the first page of results in Google. You will notice that most posts which rank highly have a high word count.
As standard you should try to write posts that are at least 700 words minimum. If possible, try to write long, well researched blog posts targeting highly competitive keywords.
Though there is no magic number or recommended minimum of words for SEO optimized content, keeping to writing at least 700 words is a good rule of thumb.
10: Awesome Content
When publishing a new post, Google is looking to see if your content is clear and solves the users’ problem. You should make your content engaging by asking questions or entertaining your readers encouraging them to stay on your website.
Adding your keywords that flow naturally in the body, writing for humans first and Google second is important. Nobody wants to read posts where your keyword has been stuffed into every other sentence.
By writing well-written posts that help the user solve their problem, will result in pages having a lower bounce rate that signifies to Google that your content is worth reading and improving your rankings.
And there you have it! Our top 10 tips to on-page SEO to help boost your page rankings! With this covered, you will have all you need to make your on-page SEO strategy rock solid.
We have gone over quite a bit of information in this post, so go ahead and download our handy printable on-page SEO checklist right over here.
If you have any questions or wish to add your own tip, feel free to let me know in the comments below!
ESTELLE MARAGISAN // Estelle Maragisan is a freelance Web Designer & Digital Marketing Consultant at FireStar Digital in London, UK. Driven by creativity, strategy and success she specialized in helping small businesses and online entrepreneurs get noticed online. Say hi and connect with me! Connect with Estelle.